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Fractional UX Design Lead

Setting up a strong UX/UI foundation for your business.
My mission

To establish a strong UX/UI foundation for every digital products.

A Fractional UX Design Lead is a part-time UX leader who provides strategic direction, mentorship, and expertise to startups or design teams on a project basis. This cost-effective approach offers flexibility and access to experienced professionals without the commitment of a full-time hire.


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Million users combined



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Apps launched in the market

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Websites launched

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Pitched Deck Designed

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Students Mentored



7 Ways I reimagine
your ideas & businesses

Revamp App Look & Feel
Establish a comprehensive branding and design system, defining the visual language, typography, color palette, and interaction patterns that will be applied across the entire product.
Optimise User Experience
Collaborate with business leaders and users to gather insights, identify pain points, and generate creative solutions that makes profit.
Mobile & Web App Development
In-house build by top engineers to get your app launch seamlessly. We are equipped with modern tech stacks to ensure the app runs smoothly. This includes React Native, React, Typescript as our main expertise.
Launch Unique Stand-out Websites
Stop designing based off templates and stand-out from your competitiors with Webflow website built purely to gain WOW-factor.
Establish Basic Branding
Quick 2-4 weeks sprint to get your basic brand foundation set up so that you can focus on your digital product instead.
Set up Design System
By investing in a design system, you can create a more efficient, consistent, and scalable design process that ultimately improves the user experience.
Facilitate an Innovation Workshop
Ran out of ideas and how to make your business more profitable? We facilitate innovation workshop to align your vision with product strategy.


Awards. Recognitions. Achievements. Certificates. Awards. Recognitions. Achievements. Certificates.




From corporates
to startups

Collecting experiences at a startup, scale-up and top management consulting firm.



  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG
  • BCG

and many more spanning across Australia, UK and US

My story
Penny Talalak

From management consulting to startup, Penny has been in the industry for 8+ years helping business leaders and startup founders launch and scale digital products from website to mobile apps. Going beyond traditional freelancing and contracting, Penny believes she needs to understand the business strategy and the impact the work will have. Every design is more than just a pretty interface, the work needs to be seen to be done.

About Penny